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BootB propose un nouveau brief pour la marque Clearasil avec 9000 $
à gagner.
Voici l’extrait du brief :
The objective is to create engaging content for Clearasil online. This can either be integrated to our existing website www.clearasil.co.uk/maycauseconfidence, or something viral, fun and exciting to direct traffic there. It needs to be a tool, game, page, idea or something new that generates positive word of mouth, drives traffic to the site, and engages our consumers with the website and consequent ly the brand. It needs to fit in with our existing campaign “Clearasil May Cause Confidence ” so should have confidence at its heart – with a nod to the Clearasil brand.
Cible : 11 – 24 ans (homme / femmes)
Placement : http://www.clearasil.co.uk/maycauseconfidence/
Toutes les infos sur http://www.bootb.com/fr/
Guidelines et Logo joints au brief, à vous de jouer.
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21 avr, 2008, 10:02